Oster® is one of the most loved companies by Colombians. It is located in the heart of every home thanks to the appliances it offers to solve people’s daily lives. In 2016, the brand presented the Oster® Tour of Champions Campaign with which it financially supported a group of five outstanding athletes who represented Colombia at the Rio de Janeiro Olympic Games in Brazil. At the time, we began our close-support and advice journey to the small household appliances leading brand in the country.
Later on, since 2017 and for four consecutive years, the brand has successfully led the sports platform “Oster® Te Inspira” (Oster® Inspires You), a sports scholarship program that to date has benefited nearly 45 young people from different corners of the country.
In 2018, this initiative received an Effie Colombia award in the Shopper Marketing category and that is how the brand obtained a “Bronze” thanks to the teamwork between Oster®, C&C Comunicaciones and Ogilvy & Mather (Cali).
In 2019, thanks to the campaign’s visibility and media positioning work, Oster® was nominated for the Portfolio Awards in the Social Responsibility and Innovation categories.