We established for 6 years the narratives to position the sports platforms created by the 1st brand of small appliances in the country and with which hundreds of young people benefited in Colombia. In 2018, one of its sports initiatives received an Effie Colombia award in the Shopper Marketing category and obtained a “Bronze” thanks to the teamwork between Oster®, C&C Comunicaciones and Ogilvy & Mather (Cali). Additionally, we generate trust and loyalty in its consumers through clear and transparent communication of its products, presenting their benefits and advantages to improve their well-being and quality of life.