We transmit the essence, style and spirit of all the brands of the Arturo Calle group (Arturo Calle, Arturo Calle Woman, Arturo Calle Kids, Signatura, Freedom and Colore) through the content generators that identify with them, a work that has been fully carried out since 2022. Positioning the Group in social media is the main objective for C&C Comunicaciones by creating genuine narratives that achieve an authentic connection between the company and its audiences. We also support the opening of new stores in different cities of the country with content generators in these areas. At the end of 2023 we supported the Christmas campaign of the Arturo Calle brand in Central America (Guatemala and El Salvador) and Peru, in order to expand the company’s name outside of Colombia.