Starting in 2021, C&C Comunicaciones began advising this multinational with the challenge of generating valuable content about the company in general media and the technological niche to bring its products closer to decision makers and the general public, this with the aim that the importance of the technological solutions offered by the company and its contribution to the optimal development of health, government, education and finance is recognized. Also, to enhance its participation in technology and education fairs through the visibility of its executives in the media.